Main Subjects = Consumer Behavior in International Marketing
Number of Articles: 14
Examining the effect of mental image on the intention to buy imported product with an emphasis on the role of consumer ethnocentrism

Articles in Press, Accepted Manuscript, Available Online from 27 February 2024

10.22034/jiba.2024.59488.2152

Mohsen Habibi; Morteza Rojui; Javad Nazari

The model of customer participation in creating the value of the Tabriz shoe brand in the social networks of Iran and Iraq

Articles in Press, Accepted Manuscript, Available Online from 12 May 2024

10.22034/jiba.2024.60429.2172

Cheeman Namiq Hassan; Samad Aali; Yaguob Alavi matin; Alireza Bafandeh zendeh

The Impact of Religious consciousness on Domestic Product Preference: An Analysis of the Role of Ethnocentrism and Consumer Xenocentrism

Volume 6, Issue 3, October 2023, Pages 1-24

10.22034/jiba.2023.48708.1800

zanyar Sheikhepoor; asghar Moshabaki; Seyed Hamid Khodadad Hoseini; fershteh Mansouri Moayad

Comparative comparison of Iranian consumers' perceptions of international and Iranian brand mascots

Volume 6, Issue 3, October 2023, Pages 199-219

10.22034/jiba.2023.55872.2029

Shahriar Azizi; Mohammad mehdi Sharafi; Homa Azmayesh Fard

Representation of consumers' mental images in choosing Iranian brands

Volume 5, Issue 4, December 2022, Pages 1-24

10.22034/jiba.2022.50824.1864

mohamad bashekouh; Seyed Mohammad Reza Movahed

Interclass study of Kermanshah province consumers' attitudes about Chinese products

Volume 5, Issue 2, July 2022, Pages 71-91

10.22034/jiba.2022.43810.1612

khabat nesaei; Fakhraddin Maroofi; Negar Basati

Factors Influencing Men's Intent to Buy Foreign Cosmetics: Investigating the Mediating Role of Consumer Attitudes

Volume 2, Issue 3, October 2019, Pages 87-107

10.22034/jiba.2019.9424

Masoomeh Arabshahi; Amir Ghafourian shagerdi; Omid Behboodi; Ali Nayebi

Journal of International Business Administration

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