ارائه مدل پشتیبان تصمیم‎ گیری برای رتبه‎ بندی استراتژی‎ها در شرکت‎های چندملیتی

نوع مقاله : مقاله پژوهشی

نویسنده

دانشگاه تهران، پژوهشگر پسا دکتری

چکیده

مدیریت یعنی تصمیم‎گیری و در انتخاب استراتژی اهمیت تصمیم گیری برجسته ‎تر می‎باشد از این رو سیستم‎های پشتیبان برای تصمیم‎ گیری و انتخاب استراتژی مناسب بسیار حائز اهمیت می‎باشند، در این میان مدل‎های ریاضی و تصمیم‎ گیری چند معیاره به منظور اولویت‎ بندی و انتخاب استراتژی مناسب برای یک سازمان می‌توانند مفید ‎باشند. در مقاله حاضر از روش تصمیم‎ گیری چند شاخصه و الگوریتم‎های مربوطه به منظور ارائه یک مدل ریاضی با ویژگی‎های پیاده‎سازی رایانه‌ای جهت تصمیم گیری به منظور اولویت‎بندی و انتخاب استراتژی‎های شرکت‎های چندملیتی استفاده شده است. بر همین اساس به‎منظور انتخاب و اولویت‎بندی استراتژی مناسب و در راستای ماموریت‎ها، اهداف، شرایط و وضعیت سازمان، مدلی ریاضی مبتنی بر تصمیم گیری چند معیاره ارایه گردیده است که به مدیران عالی جهت تصمیم گیری در خصوص تدوین برنامه های استراتژیک کمک می‎کند تا عوامل موثر بر انتخاب استراتژی را شناسایی کرده و با در نظر گرفتن انتظارات و امکانات سازمان، استراتژی‎های مطلوب را انتخاب نمایند. از جمله دلایل اهمیت این مدل معرفی شاخص‎های استاندارد (هزینه، زمان، ریسک، بستر داخلی و تفوق خارجی) و عدم محدودیت کمی و کیفی در لحاظ نمودن گزینه‎ ها و شاخص‌ها به علاوه انعطاف‎ پذیری در تغییر و تعدد شاخص‎ها و وزن‎های آنها همچنین سهولت اجرای مدل و قابلیت پیاده‎ سازی آن بر اساس سیستم‎های نرم فزاری می‎باشد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Presenting A Decision Support Model for Ranking Strategies in Multinational Companies

نویسنده [English]

  • Amin Hakim
University of Tehran. Post Ph.D. Researcher
چکیده [English]

Management means decision making and the importance of decision making is more prominent when adopting a strategy. Hence, support systems are very important for decision making and adopting a proper strategy. In the meantime, mathematical models and multi-criteria decision making can be helpful for prioritizing and adopting the right strategy for an organization. In the present paper, multi-criteria decision making method and relevant algorithms have been used to provide a mathematical model with computer implementation features for decision making in order to prioritize and adopt strategies in multinational companies. Accordingly, in order to adopt and prioritize the proper strategy in line with the missions, goals, conditions and status of the organization, a mathematical model is presented based on multi-criteria decision making. This model helps senior managers to decide on developing strategic plans and enables them to identify the factors of adopting a strategy and adopt the desired strategies in regard to the expectations and possibilities of the organization. Presenting standard indicators (cost, time, risk, internal context and external superiority), having no quantitative and qualitative restrictions in considering options and indicators, flexibility in changing and frequency of indicators and their weights as well as the ease of implementation and its ability of being implemented based on software systems are some of the reasons for the importance of this model.

کلیدواژه‌ها [English]

  • Decision Support Systems
  • Strategy
  • Multi-Criteria Decision Making
  • Multi-Index Modeling
  • Strategy Prioritization

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  • تاریخ دریافت: 30 بهمن 1399
  • تاریخ بازنگری: 02 اسفند 1399
  • تاریخ پذیرش: 16 بهمن 1399

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