Main Subjects = Managing Global Brands
Factors Predicting Trademark Re-Creation at The Company Level Based On The Structural Equation Model.

Volume 3, Issue 3, November 2020, Pages 23-40

10.22034/jiba.2020.11381

Mohammad Reza Hamidizadeh; Azin Sakipour; seyed mehdi jalali


CSR actions of companies in the corona crisis and brand equity: the role of brand credibility and emotional attachment

Volume 3, continuous 10, September 2020, Pages 53-71

10.22034/jiba.2021.40713.1477

Pouya Behzadnia; Naser Sanoubar; Seyed Samad Hosseini; kimiya fazlzadeh


The impact of the Moderating Role of Product Category and Customers’ Personality Type based on Eysenck's Model on Consumer Brand Engagement

Volume 2, Issue 3, October 2019, Pages 109-143

10.22034/jiba.2019.9305

Amin Mojoodi; Mohamad Ali Abdolvand; Hashem Nikoomaram; Mohsen Khonsiyavoosh