Identifying the Impact of Dynamic Capabilities on the Adoption and Success of Internationalization Strategies (Case Study: Marjan Tile Company)

Document Type : Original Article

Authors

1 Faculty of Entrepreneurship, University of Tehran

2 Master of Entrepreneurship Management, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Abstract

Today, due to the growing importance of internationalization in a highly dynamic and competitive environment, companies need to identify and strengthen those capabilities that have the greatest impact on the success of their international performance. So; the main purpose of this study is to use the perspective of dynamic capabilities and identify the impact of these capabilities on the selection and application of internationalization strategies in Marjan Tile Company. This study, which is a mixed method, first in the qualitative part using semi-structured interviews to identify dynamic capabilities in three dimensions: identifying environmental opportunities, exploiting environmental opportunities and maintaining a competitive position used and 6 main internationalization strategies in Marjan Tile, which include: direct exports, indirect exports, licensed production, the Internet, international joint ventures, and agency licenses; Then, in a quantitative section, with the help of questionnaires and library studies, the effect of dynamic capabilities on internationalization strategies was investigated; Thus, in the descriptive statistics section, the statistical indicators extracted from the questionnaires and in the inferential statistics section, based on the described data, they have been analyzed in the form of research questions. Finally, comprehensive results of the status of dynamic capabilities, the status and importance of each internationalization strategy, as well as an integrated conceptual framework of the impact of each dimension of dynamic capabilities on the adoption and success of each internationalization strategy are presented in the study.

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Main Subjects

References

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  • Receive Date: 27 September 2020
  • Revise Date: 20 November 2020
  • Accept Date: 21 November 2020

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