Investigating the Impact of Corona on the Decline of Agricultural Cooperatives Business

Document Type : Original Article

Authors

1 Department of Agricultural Economics, Faculty of Agriculture, Shahid Bahonar University of Kerman, Kerman, Iran

2 Shahid Bahonar University of Kerman, Faculty of Agriculture, Department of Agricultural Economics

Abstract

This study aims to investigate the impact of Corona on the decline of agricultural cooperatives business. The present study was applied in terms of purpose and exploratory research in which a mixed approach (qualitative and quantitative) was used. First, finding the negative effects of corona on the performance of agricultural cooperatives based on a qualitative approach, including reviewing the research literature, and then using the Delphi technique and the opinions of experts familiar with the research subject (Delphi panel members) After reviewing and adjusting the indicators in the qualitative stage, the main research questionnaire was developed and after confirming the validity and considering the acquired opinions of experts in the Delphi stage) and the reliability of the questionnaire (using Cronbach's alpha method) were used.The research findings indicated that 5 factors of negative corona effects on corporate marketing performance (6 components), corona negative effects on corporate financial performance (8 components), corona negative effects on corporate communication performance (4 components), corona negative effects on performance The company's innovation (4 components) and the negative effects of corona on the production performance of the company (8 components), have been able to explain about 62.2% of the total variance of the negative effects of corona on the performance of agricultural cooperatives with regard to respondents.

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References

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Journal of International Business Administration
Volume 4, Issue 3 - Serial Number 15
September 2021
Pages 91-103

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History

  • Receive Date: 14 April 2021
  • Revise Date: 23 May 2021
  • Accept Date: 23 May 2021

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