Strategic persistence and performance of family businesses active in Iran's handwoven carpet industry: Linking strategy and history

Document Type : Original Article

Authors

1 Ph.D. Candidate in Business management, Faculty of Management and Economic University of Guilan, Iran

2 Associate Professor of management group, management and economics faculty, Guilan university, Rasht, Iran

3 Professor, Department of Service Sector Management, Sheffield Hallam University, Sheffield, UK. (Institute for International Strategy, Tokyo International University, Japan).

4 Associate Professor of management group, management and economics faculty, Guilan university, Rasht, Ira

Abstract

Recent studies in the field of business and strategic management are taking a new direction. So that they make business strategic issues more practical for managers. Strategic persistence is defined as the continuation of resource allocation patterns in key strategic dimensions over time. At the same time, learning between generations and transferring these assets to other generations is very important in family businesses. The current research is applied in terms of purpose, and in terms of survey method, using structural equation modeling. The study of this research is the number of 391 family businesses active in the handwoven carpet industry of Iran. Its face and content validity was examined using experts' opinions and construct validity was examined using confirmatory factor analysis. The obtained data were analyzed using structural equation modeling method and AMOS software. Based on the findings, the results indicate that strategic persistence has a positive and significant effect on performance and learning. Meanwhile, learning has a positive effect on the performance of family businesses active in the carpet industry. In addition, learning has a positive and significant role in the causal relationship between strategic persistence and performance. Another result of this research is that knowledge sharing plays a moderating role in the relationship between strategic continuity and performance and the relationship between learning and performance

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