Evaluating the Importance of Factors Affecting the Retention and Expansion of Market Share for Processed Food in Global Markets

Articles in Press

Document Type : Original Article

Authors

1 Department of Business Management, Faculty of Islamic Studies and Management, Imam Sadiq University, Tehran, Iran

2 Decision Sciences and Complex Systems Group, Faculty of Islamic Studies and Management, Imam Sadiq University, Tehran, Iran

Abstract

The processed food industry plays a vital role in Iran's economy due to its contributions to food security, reducing dependence on imports, and adding value to agricultural resources. The significance of this industry is amplified under sanctions and economic fluctuations, particularly in terms of exports, as the export of these products enhances foreign exchange revenues and improves the country's trade balance. In the competitive global trade environment, maintaining and expanding the market share of processed foods necessitates identifying and strengthening key factors affecting competitiveness. Accordingly, this study, employing an innovative methodological and thematic approach, aimed to identify and evaluate these factors in two phases. In the first phase, information was gathered through a literature review and expert interviews, followed by the identification of 16 factors affecting market share retention and expansion based on qualitative content analysis. In the next step, the importance of each factor was assessed using a combination of objective and expert-based approaches. For this purpose, FUCOM and MEREC, recognized and modern multi-criteria decision-making methods, were applied to determine the weight and significance of each factor. The results revealed that factors such as exchange rates, export incentives, currency commitments, product quality, and compliance with international standards play the most critical roles in the success of processed food exports.

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Main Subjects

Journal of International Business Administration

Articles in Press, Accepted Manuscript
Available Online from 16 February 2025

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History

  • Receive Date: 14 December 2024
  • Revise Date: 09 February 2025
  • Accept Date: 16 February 2025

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