Designing The Model of Performance Strategic Management of Export Tamin Pharmaceutical Investment Holding Based on The Meta-Synthesis Method

Document Type : Original Article

Authors

1 Department of Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran

2 Department of Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran.

Abstract

The present study is applied-developmental research conducted with the aim of designing a strategic export performance management model for the Tamin Pharmaceutical Investment Company holding, based on the meta-synthesis method. An exploratory mixed-methods research design was used for this study. The research participants included 12 experts, professors, and specialists active in the field of pharmaceutical exports, who were selected using purposeful sampling. In the qualitative section, research literature and related articles were used for data collection, and in the quantitative section, Shannon's entropy questionnaire and interpretive-structural modeling were employed. Data analysis in the qualitative section was performed using qualitative meta-synthesis, and in the quantitative section, Shannon's entropy approach and interpretive-structural modeling were used. Based on the findings, it was determined that strategic factors, management factors, organizational factors, export market orientation, product design management, national environmental factors, and international environmental factors are the seven main pillars of strategic export performance management. To provide an effective export strategy in the current situation, seven key factors—internationalization strategy, market information systems strategy, market orientation strategy, innovativeness strategy, competitiveness strategy, learning orientation strategy, and technology orientation strategy—should be included. Finally, after completing the research steps, the strategic export performance management model for the Social Security Pharmaceutical Investment Company holding was presented. The export market orientation construct (C07) is at Level 1, the product design management construct (C05) is at Level 2, the organizational factors (C01) and management factors (C02) constructs are at Level 3, the strategic factors construct (C04) is at Level 4, and the international environmental factors (C03) and environmental factors (C06) constructs are at Level 5.

Keywords

Main Subjects

References

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Journal of International Business Administration
Volume 8, Issue 3
December 2025
Pages 23-52

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  • Receive Date: 21 April 2025
  • Revise Date: 28 June 2025
  • Accept Date: 12 July 2025

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