Designing the model of performance strategic management of export Tamin Pharmaceutical Investment Holding based on the Meta-Synthesis method

Articles in Press

Document Type : Original Article

Authors

1 Department of Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran

2 Department of Management, Faculty of Management and Economics, University of Guilan, Rasht, Iran.

Abstract

This applied-developmental research aimed to design a strategic export performance management model for Tamin Pharmaceutical Investment Company using meta-synthesis. An exploratory mixed-methods design was employed, with 12 pharmaceutical export experts selected through purposive sampling.

Qualitative data was gathered from research literature and related articles, while quantitative data utilized Shannon's entropy questionnaires and interpretive-structural modeling (ISM). Analysis involved qualitative meta-synthesis for textual data and Shannon's entropy with ISM for quantitative data.

Findings identified seven core pillars for strategic export performance management:

Strategic factors

Management factors

Organizational factors

Export market orientation

Product design management

National environmental factors

International environmental factors

An effective export strategy requires seven key elements: internationalization strategy, market information systems strategy, market orientation strategy, innovativeness strategy, competitiveness strategy, learning orientation strategy, and technology orientation strategy.

The finalized model structures these components hierarchically:

Level 1: Export market orientation (C07)

Level 2: Product design management (C05)

Level 3: Organizational factors (C01) & Management factors (C02)

Level 4: Strategic factors (C04)

Level 5: International environmental factors (C03) & National environmental factors (C06)

This framework provides Tamin Pharmaceutical with a comprehensive model to optimize strategic export management.

Keywords

Main Subjects

Journal of International Business Administration

Articles in Press, Accepted Manuscript
Available Online from 12 July 2025

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History

  • Receive Date: 21 April 2025
  • Revise Date: 28 June 2025
  • Accept Date: 12 July 2025

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