Investigating Smart Marketing Utilizing Export Capacities in the Free Trade Zones of the Country

Document Type : Original Article

Authors

1 Assistant Professor., Business Administration, Shahed University, Tehran, Iran

2 MSc. Student, Business Administration, Shahed University, Tehran, Iran

3 PhD student in Business Management, Kish International Campus, University of Tehran, Tehran Iran

Abstract

The present study was conducted with the aim of studying smart marketing by utilizing export capacities in the country's free trade zones. This study is classified as cross-sectional survey research in terms of its applied purpose and in terms of the method and time frame of data collection. The statistical population includes managers and experts of the country's free trade zones. Using the Cohen power analysis method, the sample size was estimated at 135 people and the sampling was done by simple random sampling. The data collection tool was a researcher-made questionnaire that included questions related to different dimensions of smart marketing and export capacities. To assess the validity of the questionnaire, face validity methods (using the opinions of the referees), convergent validity (with a value above 0.5) and divergent validity were used. Also, the reliability of the questionnaire was evaluated as desirable by estimating Cronbach's alpha, R coefficient and composite reliability (with values above 0.7). Data analysis was performed using the partial least squares (PLS) method. The results showed that the smart export marketing strategy can have a positive impact on improving the financial and non-financial performance of the country's free trade zones. These findings indicate that by applying smart methods in marketing, it is possible to optimize export processes and increase competitiveness in international markets. Finally, it is suggested that the managers of the country's free trade zones should focus on developing smart marketing strategies, while exploiting existing capacities, to strengthen their position in global markets. Also, there is a need for further research on the impact of environmental and cultural factors on the success of these strategies.

Keywords

Main Subjects

References

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Journal of International Businesses Administration
Volume 8, Issue 4
May 2026
Pages 217-238

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History

  • Receive Date: 03 March 2026
  • Revise Date: 02 June 2026
  • Accept Date: 07 June 2026

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