Ranking the effective factors on Nano-based products commercialization using Interpretive Structural Modeling technique

Document Type : Original Article

Authors

1 Assistant Professor, Department of Management, Faculty of Management, University of Semnan, Semnan, Iran.

2 Msc student, Entrepreneurship, University of Semnan, Semnan, Iran

3 Msc Student, University of Semnan, Semnan, Iran

Abstract

The commercialization process requires product development, market valuation, market strategies, finance, construction, and accounting. For a successful business, we need a multifaceted environment. Also, Identification of requirements for international development of markets for Nano-based products is an essential topic in related research. So, the main goal of the paper is detecting and ranking the effective factors on commercialization of Nano-based products. The research is an applied and descriptive one on the base of a self-made questionnaire and Interpretive Structural Modeling technique(ISM). For gathering data, the questionnaires were distributed among 15 experts on the field of Chemistry, Chemical Engineering, Industrial and Materials Engineering and Electrical Engineering. All of them have more than 15 years of experience and MSc. and PhD. Degree. The results were analyzed by Interpretive Structural Modeling (ISM) technique and MICMAC analysis. After MICMAC analysis, the indices were categorized in four areas of autonomous, dependent or grafted, and independent or penetration. The findings shown that proper marketing strategy, attention to the marketing strategy and competitors, constant measuring and evaluating of customers, quick presentation to the market, funding, finding appropriate ideas, and special attention to the market strategy which are the most effective indices on commercializing in Nano-based products. The most important and effective index was special attention to the market strategy. Main Contribution of the paper is to presenting a framework for the effective factors on commercialization and assessing them on the base of ISM method for Nano-based products.

Keywords

References

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Journal of International Business Administration
Volume 1, Issue 1 - Serial Number 1
September 2018
Pages 67-94

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History

  • Receive Date: 21 May 2018
  • Revise Date: 18 May 2019
  • Accept Date: 04 July 2018

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