Investigating the Impact of Green Human Resource Strategy on Export Performance by mediator role of Competitive Advantage

Document Type : Original Article

Authors

1 Prof, Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad

2 Assistant Professor Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad

3 Master of Executive Management, Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad

Abstract

Today, improving the export performance of businesses has become a very important factor for the survival of organizations and the economic growth of countries in international level. Human resources management has also consistently developed this approach from a strategic approach to a sustainable approach. Environmentally friendly human resources management, as a cornerstone of sustainable human resource management, is a modern issue in human resource management that emphasizes the goal of environmental sustainability. This research is a practical purpose, and is a survey method using the structural equation modeling model. The study examined 175 exporters in mashhad, which exported over the past five years, as part of a group of exporting companies that were randomly selected. Based on findings and outcomes, the mediator role of the competitive advantage of cost differentiation and differentiation in the relationship between the environment friendly human resource strategy and the export performance of organizations was confirmed.

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Main Subjects

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Journal of International Business Administration
Volume 2, Issue 4 - Serial Number 7
January 2020
Pages 73-96

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History

  • Receive Date: 08 July 2019
  • Revise Date: 13 October 2019
  • Accept Date: 13 December 2019

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