Impact of marketing capabilities in the field of export and innovation capabilities on the dimensions of export performance by moderating role of dysfunctional competition (case study: handicrafts and arts)

Document Type : Original Article

Authors

1 Dep. of Business, Faculty of Management, Kharazmi University, Tehran, Iran

2 MSc. In BM, Faculty of Management, Kharazmi University, Tehran, Iran

Abstract

Dependence of Iran's economy on oil and oil products revenues is one of the main problems that has been considered by different policies and solutions in various development plans of the country to eliminate it, and non-oil export development is one of these. What is important here is the study of factors affecting exports and the identification of important variables and then appropriate policy based on the results achieved in order to realize the development of exports of goods and services. The main objective of the present study is to investigate the factors affecting the export of handicraft and artistic products. The statistical population of this research includes handicraft producers and exporters in four provinces of Tehran, Shiraz, Gorgan and Semnan, and the sample size was considered to be 200 people according to Klein formula. The research method was descriptive-survey and for data collection, simple nonprobability sampling method and a questionnaire tool was used which included 32 indicators. In order to test the collected data, structural equation modeling was used by using Smart PLS software. The results of this study indicate that the capability of the handicrafts product innovation and the use of marketing capability and marketing principles affect the export performance as well as the dimensions of export performance, and the dysfunctional competition variable plays a role in modifying the marketing capability and export performance.

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References

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Journal of International Business Administration
Volume 2, Issue 4 - Serial Number 7
January 2020
Pages 97-119

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History

  • Receive Date: 18 May 2019
  • Revise Date: 04 October 2019
  • Accept Date: 13 December 2019

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