Human Bond Communications: Innovative technology solution for the continuity and development of business activity in quarantine conditions during the Corona Pandemic

Document Type : Original Article

Authors

1 Technology Management Group,Progress Engineering Department, Iran University of Science and Technology, Tehran, Iran

2 Head of Business Management and Engineering Department, Progress Engineering Department, Iran University of Science and Technology

Abstract

The emergence of the corona pandemic, widespread conflict of communities with it and the lack of effective treatment and vaccination options has led to social distance policies. The quarantine solution, despite the positive consequences in controlling the rate of disease outbreak, has provided the basis for limiting the provision of face-to-face services and the continuity of business activities. Current information and communication technology solutions for providing remote electronic services due to their inability to transmit sensory data (olfactory, taste and tactile) cause incomplete understanding of the product and dissatisfaction of business customers with the cyberspace platform compared to the viewing experience and In-person purchase. This paper introduces human Bond communication as an innovative concept for business models to transmit complementary sensory data to complement visual and auditory sensory data, and discusses the HBC business plan and requirements. It seems that during the quarantine period and the limitation of providing face-to-face services, due to quarantine policies in businesses, the obligation to observe social distance in the corona pandemic period, the unknown future of the disease and the low cost of HBC technology deployment, the concept of Human Bond Communication is a suitable option for the continuation and development of business activities.

Keywords

Main Subjects


امیری، پ. (1398). نقش سلامت الکترونیک در ابتدای دوره بحران بیماری کرونا: مرور نظام‌مند مستندات. مجله انفورماتیک سلامت و زیست پزشکی. ۶ (۴) :۳۵۸-۳۶۷.
پژوهش جهرمی، ا. (۱۳۹۵)، نوآوری در مدل کسب وکار (عامل جدید مزیت رقابتی)، دو ماهنامه بررسی های بازرگانی، ۱۴(۸۰)، ۱-13.
فرنوش، غ.، علیشیری، غ.، حسینی، ذ. ، درستکار، ر.، جلالی فراهانی، ع.(1398) شناخت کروناویروس نوین-۲۰۱۹ و کووید-۱۹ بر اساس شواهد موجود- مطالعه مروری. مجله طب نظامی.
لطیفی، غ. (2006). فرایند مدیریت بحران در کاهش بلایاى طبیعى (زلزله). فصلنامه علمی- پژوهشی اطلاعات جغرافیایی « سپهر», 15(59), 22-26.     
Bao, S., & Yamanaka, T. (2015). The effects of scents on emotion and performance in user experience of application software. International Journal of Affective Engineering, IJAE-D-15-00032.
Billinghurst, M., Clark, A., & Lee, G. (2015). A survey of augmented reality. Foundations and Trends® in Human–Computer Interaction, 8(2-3), 73-272.
Branca, A., Simonian, P., Ferrante, M., Novas, E., & Negri, R. M. (2003). Electronic nose based discrimination of a perfumery compound in a fragrance. Sensors and Actuators B: Chemical, 92(1-2), 222-227.
Braun, M. H., & Cheok, A. D. (2015). Using scent actuation for engaging user experiences. Paper presented at the Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology.
Braun, M. H., Pradana, G. A., Buchanan, G., Cheok, A. D., Velasco, C., Spence, C., . . . Lasa, D. (2016). Emotional priming of digital images through mobile telesmell and virtual food. International Journal of Food Design, 1(1), 29-45.
Cheok, A. D. (2016). Electric and Magnetic User Interfaces for Digital Smell and Taste. In Hyperconnectivity (pp. 27-40): Springer.
Cheok, A. D., & Karunanayaka, K. (2018). Digital Smell Interface. In Virtual Taste and Smell Technologies for Multisensory Internet and Virtual Reality (pp. 93-117): Springer.
Cheok, A. D., & Pradana, G. A. (2016). Virtual touch. In Scholarpedia of Touch (pp. 837-849): Springer.
Chesbrough, H. (2010). Business model innovation: opportunities and barriers. Long range planning, 43(2-3), 354-363.
Cheung, I. W., & Li-Chan, E. C. (2014). Application of taste sensing system for characterisation of enzymatic hydrolysates from shrimp processing by-products. Food chemistry, 145, 1076-1085.
Del Re, E., Morosi, S., Mucchi, L., Ronga, L. S., & Jayousi, S. (2016). Future wireless systems for human bond communications. Wireless Personal Communications, 88(1), 39-52.
Dixit, S., & Prasad, R. (2017). Human bond communication: the holy grail of holistic communication and immersive experience: John Wiley & Sons.
Donald W. Mitchell, C. B. C. (2004). Business model innovation breakthrough moves. Journal of Business Strategy, 25(1), 16-26.
Gavrilovska, L., & Rakovic, V. (2016). Human bond communications: Generic classification and technology enablers. Wireless Personal Communications, 88(1), 5-21.
Geissdoerfer, M., Savaget, P., Bocken, N. M., & Hultink, E. J. (2017). The Circular Economy–A new sustainability paradigm? Journal of cleaner production, 143, 757-768.
Geissdoerfer, M., Vladimirova, D., & Evans, S. (2018). Sustainable business model innovation: A review. Journal of cleaner production, 198, 401-416.
Ghasemi-Varnamkhasti, M., Mohtasebi, S. S., Siadat, M., & Balasubramanian, S. (2009). Meat quality assessment by electronic nose (machine olfaction technology). Sensors, 9(8), 6058-6083.
Gorbalenya, A. E. (2020). Severe acute respiratory syndrome-related coronavirus–The species and its viruses, a statement of the Coronavirus Study Group. BioRxiv.
Harris, J. (2013). Scentee makes your phone smell like a cinnamon roll or Korean BBQ when you get a text. Los Angeles Times.
Herz, R. S., & Engen, T. (1996). Odor memory: Review and analysis. Psychonomic Bulletin & Review, 3(3), 300-313.
Iftikhar, T., Khattak, H. A., Ameer, Z., Shah, M. A., Qureshi, F. F., & Shakir, M. Z. (2019). Human bond communications: architectures, challenges, and possibilities. IEEE Communications Magazine, 57(2), 19-25.
La Terra Inghilterra, S. (2014). Design and Development of an Immersive Interface for Experiencing Cultural Assets within Virtual Reality.
Lindgren, P. (2016). Multi business model innovation in a world of 5G: What will persuasive business models look like in a world of 5G? Wireless Personal Communications, 88(1), 79-84.
Loutfi, A., Coradeschi, S., Mani, G. K., Shankar, P., & Rayappan, J. B. B. (2015). Electronic noses for food quality: A review. Journal of Food Engineering, 144, 103-111.
Magretta, J. (2002). Why business models matter. In: Harvard Business School Boston, MA.
Morens, D. M., Folkers, G. K., & Fauci, A. S. (2004). The challenge of emerging and re-emerging infectious diseases. Nature, 430(6996), 242-249.
Müller, J. M., Buliga, O., & Voigt, K.-I. (2020). The role of absorptive capacity and innovation strategy in the design of industry 4.0 business Models-A comparison between SMEs and large enterprises. European Management Journal.
Pradana, G. A., Zhang, E. Y., Cheok, A. D., & Morisawa, Y. (2015). Delivering haptic sensations in mobile marketing. Paper presented at the Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology.
Prasad, R. (2016). Human bond communication. Wireless Personal Communications, 87(3), 619-627.
Prasad, R., Dixit, S., Van Nee, R., & Ojanpera, T. (2010). Globalization of mobile and wireless communications: Today and in 2020. Springer Science & Business Media.
Rahimi, M., & Prasad, R. (2017a). An introduction to the business model for human bond communications. Paper presented at the 2017 Global Wireless Summit (GWS).
Rahimi, M., & Prasad, R. (2017b). Performance of Human Bond Communications using cooperative MIMO architecture. Wireless Personal Communications, 95(1), 155-167.
Rahimi, M., & Prasad, R. (2018). CONASENSE as a Platform for the Implementation of Human Bond Communication. IEEE Aerospace and Electronic Systems Magazine, 33(5-6), 74-79.
Romero, D., & Molina, A. (2009). Value co-creation and co-innovation: Linking networked organisations and customer communities. Paper presented at the Working Conference on Virtual Enterprises.
Samshir, N. A., Johari, N., Karunanayaka, K., & David Cheok, A. (2016). Thermal sweet taste machine for multisensory internet. Paper presented at the Proceedings of the Fourth International Conference on Human Agent Interaction.
Santos, J. P., Lozano, J., Aleixandre, M., Arroyo, T., Cabellos, J. M., Gil, M., & del Carmen Horrillo, M. (2010). Threshold detection of aromatic compounds in wine with an electronic nose and a human sensory panel. Talanta, 80(5), 1899-1906.
Siadat, M., Losson, E., Ghasemi-Varnamkhasti, M., & Mohtasebi, S. S. (2014). Application of electronic nose to beer recognition using supervised artificial neural networks. Paper presented at the 2014 International Conference on Control, Decision and Information Technologies (CoDIT).
Suwantarat, N., & Apisarnthanarak, A. (2015). Risks to healthcare workers with emerging diseases: lessons from MERS-CoV, Ebola, SARS, and avian flu. Current opinion in infectious diseases, 28(4), 349-361.
Zheng, X.-z., Lan, Y.-b., Zhu, J.-m., Westbrook, J., Hoffmann, W., & Lacey, R. (2009). Rapid identification of rice samples using an electronic nose. Journal of Bionic Engineering, 6(3), 290-297.
Thompson, R. (2020). Pandemic potential of 2019-nCoV. Lancet Infect Dis, 20(3), 280.
Tiwana, M. I., Redmond, S. J., & Lovell, N. H. (2012). A review of tactile sensing technologies with applications in biomedical engineering. Sensors and Actuators A: physical, 179, 17-31.
Yahud, S., Dokos, S., Morley, J. W., & Lovell, N. H. (2009). Experimental validation of a tactile sensor model for a robotic hand. Paper presented at the 2009 Annual International Conference of the IEEE Engineering in Medicine and Biology Society.