فراترکیب خلق تاب‌آوری پویا مقابل بحران کرونا در حوزه کسب‌وکارهای نوپا

نوع مقاله : مقاله پژوهشی

نویسنده

گروه مدیریت،دانشکده علوم انسانی، دانشگاه حضرت معصومه (س) قم، ایران

چکیده

امروزه افزایش پیچیدگی، عدم اطمینان و مشکلات زیست‌محیطی، اهداف استراتژیک بسیاری از بنگاه‌ها را از اصطلاح «تلاش برای سودآوری» به «تلاش برای تاب‌آوری» تغییر داده است. دراین‌بین بلایای طبیعی، بیماری همه‌گیر، حملات تروریستی، رکود اقتصادی، خرابی تجهیزات، خطاهای انسانی و شرایط تجارت جهانی چالش‌هایی را به‌ویژه برای کسب‌وکارهای نوپا ایجاد کرده است. در راستای سازگاری فعال با بحران‌های فراگیر، این تحقیق به دنبال ارائه مدلی برای خلق تاب‌آوری پویا در کسب‌وکارهای نوپا برابر بحران کرونا است. استراتژی پژوهش حاضر کیفی و ازنظر هدف بنیادی و از نگاه ماهیت و روش توصیفی– تحلیلی است. در این پژوهش از روش فراترکیب برای غربال‌گری منابع استفاده‌شده است و مقالات مرتبط با موضوع پژوهش بین سال‌های 2010 تا 2020 موردبررسی قرارگرفته است. پس از تجزیه‌وتحلیل یافته‌های تحقیق با روش داده بنیاد گلیزری، 85 واقعه در 17 مفهوم، 5 مقوله فرعی و 2 مقوله اصلی برچسب‌گذاری شد. یافته‌های تحقیق نشان می‌دهد با «ظرفیت‌سازی چندگانه» از طریق «توانمندسازی پایدار»، «نوآوری باز» و «هم‌افزایی» در کنار ابزارهایی مانند «وب 2.0» و «استراتژی‌های تعاملی» و همچنین «خلق ارزش مشترک» با درگیر نمودن «سرمایه اجتماعی» و «سازگاری فراگیر» تاب‌آوری کسب‌وکارهای نوپا در برابر بحران‌های زیست‌محیطی فراگیری مانند ویروس کرونا تقویت خواهد شد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Meta-Synthesis of the Creation of Dynamic Resilience to the Corona Virus in the Field of Start-ups

نویسنده [English]

  • Mohammad Reza Fallah
Department of Management, Faculty of Humanities, Hazrat-e Masoumeh University, Qom, Iran
چکیده [English]

Today, the increasing complexity, uncertainty, and environmental problems have shifted the strategic goals of many firms from “trying to be profitable” to “trying to be resilient”. Meanwhile, natural disasters, epidemics, terrorist attacks, recessions, equipment, failures, human errors, and global trade conditions have imposed particular challenges on start-ups. In order to become actively adaptive to pervasive crises, this study seeks to provide a model for creating dynamic resilience in start-ups in the face of the Corona crisis. The present study is qualitative in terms of strategy, fundamental in terms of aim, and descriptive-analytical in terms of nature and methodology. In this research, the meta-synthesis method has been used to screen the resources, and the topic-related articles published between 2010 and 2020 have been reviewed. After analyzing the research findings using Glaser’s grounded theory, 85 cases were labeled in 17 concepts, 5 sub-categories and 2 main categories. The findings show that “multiple capacity building” through “sustainable empowerment”, “open innovation”, and “synergy” along with tools such as “Web 2.0” and “interactive strategies” as well as “shared value creation” by involving “social capital” and “pervasive adaptation” will strengthen the resilience of start-ups in the face of pervasive environmental crises such as the Corona virus.

کلیدواژه‌ها [English]

  • Multiple capacity building
  • shared value creation
  • sustainable empowerment
  • open innovation
  • social capital
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