نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشگاه شهید باهنر کرمان دانشکده کشاورزی گروه اقتصاد کشاورزی
2 دانشگاه شهید باهنر کرمان دانشکده کشاورزی بخش اقتصاد کشاورزی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
This study aims to investigate the impact of Corona on the decline of agricultural cooperatives business. The present study was applied in terms of purpose and exploratory research in which a mixed approach (qualitative and quantitative) was used. First, finding the negative effects of corona on the performance of agricultural cooperatives based on a qualitative approach, including reviewing the research literature, and then using the Delphi technique and the opinions of experts familiar with the research subject (Delphi panel members) After reviewing and adjusting the indicators in the qualitative stage, the main research questionnaire was developed and after confirming the validity and considering the acquired opinions of experts in the Delphi stage) and the reliability of the questionnaire (using Cronbach's alpha method) were used.The research findings indicated that 5 factors of negative corona effects on corporate marketing performance (6 components), corona negative effects on corporate financial performance (8 components), corona negative effects on corporate communication performance (4 components), corona negative effects on performance The company's innovation (4 components) and the negative effects of corona on the production performance of the company (8 components), have been able to explain about 62.2% of the total variance of the negative effects of corona on the performance of agricultural cooperatives with regard to respondents.
کلیدواژهها [English]