چالش‌های توسعه گردشگری هوشمند شهری در یک مقصد گردشگری درحال‌توسعه: مطالعه موردی شهر تبریز

نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه مدیریت بازرگانی، دانشکده علوم انسانی، دانشگاه محقق

2 استاد گروه مدیریت بازرگانی دانشگاه محقق اردبیلی

3 دانشیار، گروه مدیریت بازرگانی، دانشکده اقتصاد و مدیریت، دانشگاه ارومیه، ارومیه، ایران

4 4. دانشیار، گروه مدیریت بازرگانی، دانشگاه محقق اردبیلی، اردبیل، ایران

چکیده

شهرهای سراسر جهان به‌طور فزاینده‌ای مفهوم گردشگری شهری هوشمند و استراتژی‌های مرتبط را به‌عنوان ابزاری برای رقابت‌پذیری بالاتر، رشد بیشتر و بهینه‌سازی محیط‌های پایدار می‌شناسند. بااین‌حال، اکثر مطالعات انجام‌شده، محدود به شهرها و کشورهای توسعه یا عوامل مؤثر بر توسعه گردشگری و مزایای آن بوده است. به‌طوری‌که موانع توسعه گردشگری هوشمند در شهرهای درحال‌توسعه در مطالعات قبلی نادیده گرفته‌شده است. ازاین‌رو، برای پر کردن شکاف تحقیقاتی ذکرشده، مطالعه حاضر موانع توسعه گردشگری هوشمند در شهر تبریز را موردبررسی قرارداد. هدف این مطالعه بررسی موانع توسعه گردشگری هوشمند شهری است. روش مصاحبه کیفی (روش داده بنیاد) با استفاده از پرسشنامه نیمه ساختاریافته با سؤالات باز در پژوهش حاضر اتخاذ شد. داده‌ها از مصاحبه با 16 مطلع کلیدی به دست آمد. تجزیه‌وتحلیل داده‌های پژوهش با استفاده از نرم‌افزار MAXQDA-2018 انجام شد. یافته‌های پژوهش حاضر نشان داد که موانع توسعه گردشگری هوشمند در شهر تبریز از هفت منظر کلان زیرساخت‌ها، دولتی-نهادی، سیاسی، اقتصادی، اجتماعی فرهنگی، زیست‌محیطی و بازاریابی قابل‌بحث است. مطالعه حاضر مباحثی کلیدی را در سطوح مختلف کلان و خرد مورد کنکاش قرارداد که می‌تواند بینشی جامع به سیاست‌گذاران و حاکمان مقاصد گردشگری برای اصلاح و بهبود طرح‌های توسعه گردشگری هوشمند شهری ارائه نماید.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

The Challenges Facing Urban Smart Tourism Development in a Developing Tourism Destination: The Case Study of Tabriz

نویسندگان [English]

  • Abolfazl haghverdizadeh 1
  • Ghasem Zarei 2
  • Bagher Asgarnezhad Nouri 3
  • Hossein Rahimi Kolour 4
1 department of business management , University of Mohaghegh Ardabili
2 Professor of business management, University of Mohaghegh Ardabili, Ardabil, Iran.
3 Associate Professor, Department of Business Management, Faculty of Economics and Management, Urmia University, Urmia,
4 Associate Professor, Group of Business Management, University of Mohaghegh Ardabili, Ardabil, Iran
چکیده [English]

Urban smart tourism (UST) development and its associated strategies are being progressively acknowledged as tools for more competitiveness, accelerated growth, and optimized environmental sustainability in numerous cities around the globe. Previous surveys have been typically confined to the developed regions or the main factors influencing tourism development and its benefits, but the barriers to UST development in the developing cities and countries have been to date overlooked, to the best of the authors’ knowledge. To fill the gaps in the existing literature, the present study reflected on the major challenges facing UST development in Tabriz, Iran, and delineated the barriers in this respect. For this purpose, a qualitative interview, constructed on Grounded Theory (GT), with a semi-structured questionnaire containing open-ended items, was performed upon recruiting 16 key informants, and then the data were analyzed via MAXQDA 2018. The study results demonstrated that the barriers to UST development in Tabriz, Iran, could be examined from infrastructure-related, governmental/institutional, political, economic, sociocultural, environmental, and marketing-related perspectives. The main challenges at the macro and micro levels were then explored to provide the policymakers and governors of tourist destinations with a comprehensive insight to improve UST development plans.

کلیدواژه‌ها [English]

  • Tabriz
  • Smart City
  • Urban Smart Tourism
  • Destination Management
  • Barriers to Development

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نشریه علمی پژوهشی مدیریت کسب و کارهای بین المللی
دوره 8، شماره 1 - شماره پیاپی 29
فروردین 1404
صفحه 221-247

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  • تاریخ دریافت: 21 خرداد 1403
  • تاریخ بازنگری: 30 خرداد 1403
  • تاریخ پذیرش: 31 خرداد 1403

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