نوع مقاله : مقاله پژوهشی
نویسنده
استادیار، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
The global Muslim population has surpassed two billion, accounting for one-quarter of the world's total population. With the growth of this population and the increasing demand for halal food products, the global market for these goods has become one of the most dynamic sectors of the economy. Despite possessing significant agricultural and food industry potential, Iran has failed to implement coherent measures for developing halal trade on the global stage. Entering the global halal food market presents a valuable opportunity to expand the country's exports and could position Iran as a key player in the halal trade. This study aims to address this strategic gap by identifying key factors and examining strategies for developing the export markets of Iranian food products with a halal brand. This applied research adopts a qualitative approach. Data were collected through three exploratory focus group interview sessions with 15 active and experienced experts in three key domains: export, international trade, and logistics. Data analysis was conducted using thematic analysis while adhering to Lincoln and Guba's four trustworthiness criteria (credibility, transferability, dependability, and confirmability). The findings indicate that three strategies—alignment with global food industry standards, development of branding and digital marketing, and improvement of the supply chain and logistics—are key to developing the export markets for Iran's halal food products. By adopting these strategies, Iranian exporters of halal food products can gain a suitable position in the global market and increase their market share
کلیدواژهها [English]
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