نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه مدیریت، دانشکده اقتصاد و مدیریت، دانشگاه تبریز، تبریز، ایران.
2 دانشیار، گروه مدیریت، دانشکده اقتصاد و مدیریت، دانشگاه تبریز، تبریز، ایران
3 دانشجوی کارشناسی ارشد مدیریت بازرگانی، دانشکده اقتصاد و مدیریت، دانشگاه تبریز، ایران
4 کارشناس ارشد مدیریت جهانگردی، پردیس فارابی دانشگاه تهران، قم، ایران
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Given the increasing attention of tourists to environmental issues and the importance of social responsibility in the service industry, identifying mechanisms that affect the formation of green behavior of tourists can help improve hotel management policies. The hotel industry has negative consequences on the environment due to greenhouse gas emissions, waste generation, and extensive water and energy consumption. Therefore, sustainability in the hotel industry has become one of the central issues of concern for researchers, along with increasing environmental awareness and changing tourist preferences. The aim of this study is to evaluate the factors affecting the green behavior of international tourists in the hotel industry of Karbala, focusing on the role of corporate social responsibility and examining the mediating role of environmental concern, company image, positive emotions, and customer trust. This study is applied in terms of purpose and descriptive-survey in terms of data collection method. The statistical population included all guests of four- and five-star hotels in Karbala, Iraq. The sample size was determined using the Cochran formula of 384 people and the samples were selected using the convenience sampling method. A standard questionnaire was used to collect data and the data were analyzed using the structural equation modeling method in AMOS software. The results of the study showed that corporate social responsibility has a positive and significant effect on the green behavior of tourists in the Karbala hotel industry. Social responsibility also has a significant effect on environmental concern, company image, positive emotions and customer trust.
کلیدواژهها [English]
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