ارتباطات پیوند انسانی: راهکار نوآورانه فناوری برای تداوم و توسعه فعالیت کسب و کارها با حفظ فاصله ی اجتماعی در پاندمی کرونا

نوع مقاله : مقاله پژوهشی

نویسندگان

1 گروه مدیریت تکنولوژی، دانشکده مهندسی پیشرفت، دانشگاه علم و صنعت ایران، تهران، ایران

2 مدیر گروه کسب و کار ْ دانشکده مهندسی پیشرفت، دانشگاه علم و صنعت ایران

چکیده

ظهور پاندمی کرونا، درگیری گسترده جوامع با آن و نبود گزینه های موثر درمانی و واکسیناسیون موجب اتخاذ سیاست های حفظ فاصله اجتماعی شده است. راهکار قرنطینه علیرغم پیامدهای مثبت در کنترل سرعت شیوع بیماری، زمینه ی محدودیت در ارائه خدمات حضوری و تداوم فعالیت کسب و کارها را فراهم کرده است. راهکارهای کنونی فناوری اطلاعات و ارتباطات برای ارائه خدمات غیرحضوری با توجه به عدم توانایی آنها در انتقال داده های حسی (بویایی، چشایی و لامسه) باعث درک ناقص از محصول و نارضایتی مشتریان کسب و کارها از بستر فضای مجازی در مقایسه با تجربه مشاهده و خرید حضوری شده است. در این مقاله ارتباطات پیوند انسانی به عنوان مفهومی نوآورانه برای مدل های کسب و کار جهت انتقال داده های حسی مکملِ دیداری و شنیداری معرفی و طرح کلیِ کسب و کارهای این حوزه و الزامات آنها مورد بررسی قرار می گیرد. با توجه به سیاست های قرنطینه ی مشاغل، الزام به حفظ فاصله اجتماعی در پاندمی کرونا، آینده ی نامعلوم این بیماری و هزینه ی پایین استقرار این فناوری به نظر می رسد مفهوم ارتباط پیوند انسانی گزینه ای مناسب برای تداوم و توسعه فعالیت کسب و کارها در دوران قرنطینه و محدودیت ارائه خدمات حضوری باشد.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Human Bond Communications: Innovative technology solution for the continuity and development of business activity in quarantine conditions during the Corona Pandemic

نویسندگان [English]

  • Afshin Firouzy Ojagh 1
  • Ali Bonyadi Naeini 2
1 Technology Management Group,Progress Engineering Department, Iran University of Science and Technology, Tehran, Iran
2 Head of Business Management and Engineering Department, Progress Engineering Department, Iran University of Science and Technology
چکیده [English]

The emergence of the corona pandemic, widespread conflict of communities with it and the lack of effective treatment and vaccination options has led to social distance policies. The quarantine solution, despite the positive consequences in controlling the rate of disease outbreak, has provided the basis for limiting the provision of face-to-face services and the continuity of business activities. Current information and communication technology solutions for providing remote electronic services due to their inability to transmit sensory data (olfactory, taste and tactile) cause incomplete understanding of the product and dissatisfaction of business customers with the cyberspace platform compared to the viewing experience and In-person purchase. This paper introduces human Bond communication as an innovative concept for business models to transmit complementary sensory data to complement visual and auditory sensory data, and discusses the HBC business plan and requirements. It seems that during the quarantine period and the limitation of providing face-to-face services, due to quarantine policies in businesses, the obligation to observe social distance in the corona pandemic period, the unknown future of the disease and the low cost of HBC technology deployment, the concept of Human Bond Communication is a suitable option for the continuation and development of business activities.

کلیدواژه‌ها [English]

  • Technology innovation. Business Model
  • Human Bond Communication
  • Health Policy
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دوره 3، پیاپی ده - شماره پیاپی 10
ویژه نامه کرونا و کسب و کار
شهریور 1399
صفحه 73-93
  • تاریخ دریافت: 06 خرداد 1399
  • تاریخ بازنگری: 28 مرداد 1399
  • تاریخ پذیرش: 01 شهریور 1399
  • تاریخ اولین انتشار: 01 شهریور 1399