نوع مقاله : مقاله پژوهشی
نویسندگان
1 استادیار گروه استراتژی و سیاست گذاری کسب و کار، دانشکده مدیریت کسب و کار، دانشکدگان مدیریت، دانشگاه تهران
2 دانشجوی کارشناسی ارشد مدیریت استراتژیک، دانشگاه آزاد اسلامی واحد تهران شمال، تهران، ایران
3 استادیار، گروه مدیریت بازرگانی، دانشکده مدیریت و علوم اجتماعی، دانشگاه آزاد اسلامی واحد تهران شمال، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
The present study seeks to explain the role of management commitment in export performance, with an emphasis on the mediating role of strategic partnership and product innovation, in a case study of Iran's building stone mines during the years 2023-2024. The statistical population of this research consists of experts and managers involved in exports, as well as managers of companies producing and exporting building stones in Iran. A sample of 180 individuals, proportionate to the population, was selected. The data collection tool was a researcher-made questionnaire, which, after estimating its validity and reliability, was distributed among the respondents. After collecting the questionnaires, the data were analyzed using appropriate statistical coefficients based on the type of variables, employing structural equation modeling (SEM) and path analysis techniques with the help of Amos software. To examine the research hypotheses and to investigate the mediating role of product innovation and strategic partnership, hierarchical regression analysis was performed using SPSS 22 software. The statistical analysis indicates that the total effect for this variable is 1.76, which is greater than 0.3. Therefore, a desirable correlation exists, and it can be inferred that the variables of strategic partnership and product innovation moderate the impact of management commitment on export performance by 1.76 units.
کلیدواژه‌ها [English]
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