آذر، عادل، و بیات، کریم (1387). طراحی مدل فرآیند محوری کسبوکار با رویکرد مدلسازی ساختاری تفسیری (ISM). فصلنامه مدیریت فناوری اطلاعات، 1(1)، 3-18.
افضلی، نادیا؛ انصاری، آذرنوش و محمد شفیعی، مجید (1404). ارائه یک مدل بازاریابی دیجیتال بین بنگاهی در صنایع فولاد ایران. چشم انداز مدیریت بازرگانی، 24(64)، 81-110.
اکبری، محسن و اسماعیل زاده، محمد (1392). نقش قابلیتهای پویا در خلق مزیت رقابتی. فصلنامه چشم انداز مدیریت بازرگانی، 5(15)، 127-144.
بیرانوند، نسا؛ عارف نژاد، محسن و موسوی، سید نجم الدین (1402). تاثیر قابلیتهای بازاریابی بر منابع مالی و پیکر بندی فضایی در شرکتهای صادراتی، پژوهشنامه بازرگانی، 27 (107)،173-210.
دانایی، حبیب الله؛ محمودی میمندی، محمود؛ حسینی، حسن و وزیر زنجانی، حمیدرضا (1391). تدوین مدل ارزیابی روابط با مشتریان، پژوهشنامه بازرگانی، 16 (64)، 149-186.
رحمانی، صفت الله؛ صداقت، رضا و تورجی، محمدرضا (1401). بررسی عوامل موثر بر بازار و اثرات اقتصادی تجاری سازی، فصلنامه پژوهشنامه بازرگانی،27 (107)، 172-139.
زرگر، طیبه، و نظری، رسول (1394). نقش مهارتها در شکافهای ارتباطی سبکهای رهبری تحول آفرین و ساختاری و اثربخشی سازمانهای ورزشی، مجله مطالعات راهبردی ورزش و جوانان، 47، 90-200.
طباییان، ریحانه و محمد شفیعی، مجید. (1402). عوامل مؤثر بر انگیزه کاربران بازی ها در شبکههای اجتماعی و تأثیر آن بر نگرش و قصد خرید کاربر. تحقیقات بازاریابی نوین، 12(4)، 51-68.
عارفی، امین؛ شرفی، وحید و زارع چهار راهی، اعظم (1405). چارچوب بازاریابی شخصی سازی شده برای ارتقای برند فرش ایرانی در بازارهای بین المللی، مدیریت کسب و کارهای بین المللی، 8(4)، 195-216.
عرب نجف آبادی، محسن (1390). خروج و عوامل موثر بر صنعت تولیدی ایران: مقایسه بخشهای خصوصی و دولتی. دانشگاه یزد، دانشکده اقتصاد، مدیریت و حسابداری.
قرائتی، سحر؛ عزت زاده، مستور و محمد پور، سارا (1404). طراحی الگوی توسعه پلتفرمی تجارت الکترونیک مبتنی بر هوش مصنوعی(مطالعه موردی: تجارت پلتفرمی دو کشور ایران و روسیه)، مجله مدیریت کسب و کارهای بین المللی، 8 (3)، 113-136.
محمدشفیعی، مجید؛ رحمت آبادی، یزدان و سلیمان زاده، امید (1398). تأثیر ارتباطات بازاریابی شبکههای اجتماعی بر ارزش ویژه برند، ارزش ویژه ارتباطی و پاسخ مشتری. مطالعات رفتار مصرفکننده، 6(1)، 105-124.
Adegbuyi, O. A., Akinyele, F. A., & Akinyele, S, T. (2020). Effect of social media marketing on small scale business performance in Ota-Metropolis, Nigeria. International Journal of Social Sciences & Management, 2(3), 275-283.
Afzali, N, Ansari, A and Mohammad Shafiee, M. (2025). Developing a Business-to-Business Digital Marketing Model in the Iranian Steel Industry. Journal of Business Management Perspective, 24(64), 81-110. (In Persian)
Akbari, M., & Ismailzadeh, M. (2012). The role of dynamic capabilities in creating competitive advantage. Business Management Perspective Quarterly, (15), 127-144. (In Persian). 07-122.
Aljadyawi, Q., Mohammad Shafiee, M., & Amiri Aghdaie, S. F. (2024). Competitive advantage based on corporate social responsibility, green marketing and organizational spirituality: Study of Barakat Al-Iraq Food Company. Quarterly Journal of Brand Management, 11(3), 65-110.
Allameh, S. M. & Mohammad Shafiee, M. (2008). An Overview of Teleworking Challenges in ICT-Based Organizations. 5th Conference on Information and Communication Technology Management, Access in: www.civilica.com/Paper-ICTM05-ICTM05_084=An-Overview-of-Tele--working-Challenges-in-ICT-Based-Organizations.html
Ameen, N., Tarhini, A., Reppel, A., & Anand, A. (2021). Customer experiences in the age of artificial intelligence. Computers in Human Behavior, 114, 106548.
Amini, Y. & Mohammad Shafiee, M. (2025). Using IOT technology in business negotiations for forecasting participants’ behavior and the negotiation’s result. 14th ECDC2025 international e-commerce conference with the approach of artificial intelligence, Internet of Things, business and Metaverse, Iran. Access in: https://en.civilica.com/doc/2200274/
Ansari, A., Shojaeian, P., & Arwaneh, M. (2023). The role of social media in altruistic and selfish motives on green cosmetics consumers' purchase intention. Business Strategies, 19 - (20). (In Persian).
Arabiun, A., Hosseini, E., Azad, M., & Ferreira, J. J. (2026). The impacts of business agility, the digitalization of business processes, and entrepreneurial orientation on internationalization: the mediating role of social media. Journal of the Knowledge Economy, 17(1), 2343-2377.
Araújo, C., Gonçalves, R., Costa, R. L. D., Dias, Á. & Pereira, L. (2022). Artificial intelligence in the digital customer journey. International Journal of Electronic Customer Relationship Management, 13(3), 248-271.
Arefi, A; Sharafi, V and Zare Chahar Rahi, A (2026). Personalized Marketing Framework for Promoting Iranian Carpet Brand in International Markets, Journal of International Business Management, 8(4), 195-216.
Arvind, D. K., & Prithwiraj, D. (2022). An empirical study on disruptive artificial intelligence in marketing. International Journal of Research in Engineering and Science, 10(4), 78 – 85.
Austin, E. C. (2020). Business survival growth model (BSGM) canvas vs business model canvas (BMC). European Journal of Business and Innovation Research, 8(1), 52-68.
Bag, S., Srivastava, G., Bashir, M. M. A., Kumari, S., Giannakis, M., & Chowdhury, A. H. (2022). Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion. Benchmarking: An International Journal, 29(7), 2074-2098.
Benabdelouahed, R., & Dakouan, C. (2020). The use of artificial intelligence in social media: opportunities and perspectives. Expert journal of marketing, 8(1), 82-87.
Biranvand, N; Arefnejad, M & Mousavi, S. N. (2023). The effect of marketing capabilities on financial resources and spatial configuration in export companies, Journal of Commercial Research, 27 (107), 173-210. (In Persian).
Bonsu, S., & Kuofie, M. (2019). Small Business Survival. Journal of Marketing Management, 10(1).63-51.
Bullini-Orlandi, L., Zardini, A., & Rossignoli, C. (2020). Organizational technological opportunism and social media: The deployment of social media analytics to sense and respond to technological discontinuities. Journal of Business Research, 112, 385–395.
Capatina, A., Kachour, M., Lichy, J., Micu, A., Micu, A. E., & Codignola, F. (2020). Matching the future capabilities of an artificial intelligence-based software for social media marketing with potential users’ expectations. Technological Forecasting and Social Change, 151, 119794.
Chadwick, I. C., & Raver, J. L. (2020). Psychological resilience and its downstream effects for business survival in nascent entrepreneurship. Entrepreneurship Theory and Practice, 44(2), 233-255.
Chen, J. S., Le, T. T. Y., & Florence, D. (2021). Usability and responsiveness of artificial intelligence chatbot on online customer experience in eretailing. International Journal of Retail & Distribution Management, 49(11), 1512-1531.
Chibesakunda, N. O., Yang, A. T., Talaei, J. A., & Mohammed, F. (2025). Can GenAI Enhance the Agility-Oriented Effect of Social Media Capability on Firm Performance: Development of a Conceptual Model? AMCIS 2025 Proceedings. https://aisel.aisnet.org/amcis2025/sig_agile/sig_agile/1
Chuang, S. (2020). Co-creating social media agility to build strong customer-firm relationships. Industrial Marketing Management, 84, 202–211.
Danaei, H; Mahmoudi Meimandi, M; Hosseini, H & Wazir Zanjani, Hamidrez. (2011). Development of customer relationship evaluation model, Journal of Commercial Research, 16 (64), 149-186 (In Persian).
Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48 (1), 24–4.
Dhiman, N., Jamwal, M., & Kumar, A. (2023). Enhancing value in customer journey by considering the (ad) option of artificial intelligence tools. Journal of Business Research, 167, 114142.
Falahi, M; Moini, H & Hafizi, A. (2022). Presenting a framework for explaining and forming strategy innovation in start-up businesses, Business Management Perspectives Journal, 21(52), 13-38.
Fernandez-Luque, L., & Imran, M. (2018). Humanitarian health computing using artificial intelligence and social media: A narrative literature review. International journal of medical informatics, 114, 136-142.
Gao, L., Li, G., Tsai, F., Gao, C., Zhu, M., & Qu, X. (2023). The impact of artificial intelligence stimuli on customer engagement and value co-creation: The moderating role of customer ability readiness. Journal of Research in Interactive Marketing, 17(2), 317-333.
Ghouri, A. M., Mani, V., ul Haq, M. A., & Kamble, S. S. (2022). The micro foundations of social media use: Artificial intelligence integrated routine model. Journal of Business Research, 144, 80-92.
Gligor, D., Bozkurt, S., & Russo, I. (2019). Achieving customer engagement with social media: A qualitative comparative analysis approach. Journal of Business Research, 101, 59-69.
Grover, P., Kar, A. K., & Dwivedi, Y. K. (2022). Understanding artificial intelligence adoption in operations management: insights from the review of academic literature and social media discussions. Annals of Operations Research, 308(1-2), 177-213.
Hada-in, Mun Gye-wan, & Na Hee-gyeong. (2026). Analysis of the Impact of Startup Generative AI Chatbot User Experience... Journal of the Korean Entrepreneurship Society, 20(1), 79-93.
Hardwick, J., & Anderson, A. R. (2019). Supplier-customer engagement for collaborative innovation using video conferencing: A study of SMEs. Industrial Marketing Management, 80, 43–57.
Harrigan, P., Miles, M. P., Fang, Y., & Roy, S. K. (2020). The role of social media in the engagement and information processes of social CRM. International Journal of Information Management, 54, 102151.
Heidary, M. A., Mohammad Shafiee, M., Ranjbarian, B., & Fathi, S. (2026). The effect of brand reputation on brand experience outcomes: a case study of Bank Melli Iran. Consumer Behavior Studies Journal, 12(3), 43-66.
Hernández, Y. G., Galvis, J. F. R., & Capacho, J. W. V. (2021). Business survival, a literary review of internal and external determinants. Criterio Libre, 18(32), 261-279.
Hirsch, B., & Nakhleh, R. (2021). A framework for personalized marketing with artificial intelligence: Balancing benefits and ethical considerations. Business Horizons, 64(3), 395-406.
Ikoko, C. F., Yeşilada, F., & Aghaei, I. (2026). Navigating the Digital Landscape: The Impact of Social Media Agility on Customer-Based Brand Equity, Customer Engagement and Customer Motivation. Journal of Theoretical and Applied Electronic Commerce Research, 21(1), 15.
Izadi Najafabadi, S., Mohammad Shafiee, M., & Izadi Najafabadi, A. (2016). Interaction of Effective Brand and Media. International Conference on Management & Humanities, Iran.
Kaplan, A., & Haenlein, M. (2019). Siri, Siri, in my hand: Who is the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence. Business horizons, 62(1), 15-25.
Kerdpitak, C., Kerdpitak, N., Heuer, K., Li, L., & Chantranon, S. (2024). The effect of social media agility to strengthen the business relationship: Evidence from pharmaceutical firms in Thailand. International Journal of Data and Network Science, 8(1), 45-52.
Khanfar, A. A., Kiani Mavi, R., Iranmanesh, M., & Gengatharen, D. (2026). Determinants of artificial intelligence adoption: research themes and future directions. Information Technology & Management, 27(1). 532-487.
Koponen, J., Julkunen, S., & Asai, A. (2019). Sales communication competence in international B2B solution selling. Industrial Marketing Management, 82, 238–252.
Laato, S., Islam, A. N., Farooq, A., & Dhir, A. (2020). Unusual purchasing behavior during the early stages of the COVID-19 pandemic: The stimulus-organism-response approach. Journal of Retailing and Consumer Services, 57, 102224.
Ladhari, R., Souiden, N., & Dufour, B. (2017). The role of emotions in utilitarian service settings: The effects of emotional satisfaction on product perception and behavioral intentions. Journal of Retailing and Consumer Services, 34, 10–18.
Ledro, C., Nosella, A., & Vinelli, A. (2022). Artificial intelligence in customer relationship management: literature review and future research directions. Journal of Business & Industrial Marketing, 37(13), 48-63.
Lu, C.-H., Li, C.-Y., & Chen, Y.-X. (2026). How does a service chatbot build parasocial relationships with customers? Internet Research, 36(7), 107-126.
Mackiewicz, M., & Kurczewska, A. (2023). Is it the survival of the fittest or of the jacks-of-all-trades? Business survival in the light of Lazear’s theory. BRQ Business Research Quarterly, 26(2), 167-180.
Mohammad Shafiei, M; Rahmatabadi, Y & Suleimanzadeh, O. (2019). The effect of social media marketing communications on brand equity, communication equity and customer response. Consumer Behavior Studies, 6(1), 105-124. (In Persian).
Mohammad Shafiee, M., Khalil Akbar, R., & Rahimzadeh, S. (2015). The role of brand country of origin image on consumer assessment and its impact on the export development of value-added products at the end of the value chain. Third International Conference on Applied Research in Management and Accounting, Iran.
Mohammad Shafiee, M., & Sharif Ahmadian, E. (2016). Networking and its role in increasing innovation capability with an entrepreneurial management approach. National Conference on Management and Entrepreneurship in Iranian Business Conditions, Iran.
Mohammed, N. I., Norshahrizan, B. N., & Wan-Ahmad, B. W. (2017). Innovation capability and firm performance relationship: A study of partial least square-structural equation modelling. International Journal of Organisation and Business Excellence, 2(1), 1-12.
Morgan, M., Okon, E. E., Amadi, C., Emu, W., & Ogar, A. (2021). Dynamic capabilities of family business: A catalyst for survival and growth. Problems and Perspectives in Management, 19(1), 137.
Moshref Javadi, M.H. & Mohammad Shafiee, M. (2008). ERP Installation Challenges. 5th Conference on Information and Communication Technology Management, Access in: https://en.civilica.com/doc/86455/
Mu, J., Bao, Y., Sekhon, T., Qi, J., & Love, E. (2018). Outside-in marketing capability and firm performance. Industrial Marketing Management, 75, 37–54.
Mukhtar, B., Rosli, M., & Azizi, H. (2017). The moderating role of environmental turbulence on the relationship between organisational learning and firm innovativeness. Journal of Management Research and Review, 7(2), 148–159.
Najaf Abadi, M. (2009). Exit and factors affecting Iran's manufacturing industry: comparison of private and public sectors. Yazd University, Faculty of Economics, Management and Accounting. (In Persian).
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Smart technologies for personalized experiences: a case study in the hospitality domain. Electronic Markets, 25, 243-254.
Nwachukwu, D. & Maudlinepac, B. E. (2022). Auditory marketing strategy and customers experience in bar & restaurant businesses in Port Harcourt. International Journal of Business, Economics and Entrepreneurship Development in Africa, 10(5), 113 – 130.
Nwachukwu, D., & Affen, M. P. (2023). Artificial intelligence marketing practices: The way forward to better customer experience management in Africa (Systematic Literature Review). International Academy Journal of Management, Marketing and Entrepreneurial Studies, 9(2), 44-62.
Ogilvie, J., Agnihotri, R., Rapp, A., & Trainor, K. (2018). Social media technology use and salesperson performance: A two study examination of the role of salesperson behaviors, characteristics, and training. Industrial Marketing Management, 75, 55–65.
Onamusi, A. B. (2021). Adaptive Capability, Social Media Agility, Ambidextrous Marketing Capability, and Business Survival: A Mediation Analysis. Marketing and Branding Research, 8(1), 31.
Ortiz-Villajos, J. M., & Sotoca, S. (2018). Innovation and business survival: A long-term approach. Research Policy, 47(8), 1418-1436.
Perino, C. (2023). Is artificial intelligence the future of the customer experience? Journal of AI, Robotics & Workplace Automation, 2(2), 175-183.
Pitafi, A. H., Liu, H., & Cai, Z. (2018). Investigating the relationship between workplaceconflict and employee agility: The role of enterprise social media. Telematics and Informatics, 35(8), 2157–2172.
Prentice, C., Dominique Lopes, S., & Wang, X. (2020). The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty. Journal of Hospitality Marketing & Management, 1–18.
Qaraati, S; Ezzatzadeh, M and Mohammadpour, S (2015). Designing an Artificial Intelligence-Based E-Commerce Platform Development Model (Case Study: Platform Trade between Iran and Russia), Journal of International Business Management, 8 (3), 113-136. (In Persian).
Rahman, N. A., Yaacob, Z., & Radzi, R. M. (2016). An overview of technological innovation on SME survival: a conceptual paper. Procedia-Social and Behavioral Sciences, 224, 508-515.
Rahmani, S; Sadaqat, R & Turji, M. R. (2022). Investigating factors affecting the market and the economic effects of commercialization, Quarterly Journal of Commercial Research, 27 (107), 139-172. (In Persian).
Rana, J., Gaur, L., Singh, G., Awan, U., & Rasheed, M. I. (2022). Reinforcing customer journey through artificial intelligence: a review and research agenda. International Journal of Emerging Markets, 17(7), 1738-1758.
Renani, E. S. M., Aghdaie, S. F. A., & Shafiee, M. M. (2024). Making sense of brand: how customer experience leads to brand image and price premium? International Journal of Business Excellence, 33(4), 507-522.
Roy, S. K., Balaji, M. S., Sadeque, S., Nguyen, B., & Melewar, T. C. (2017). Constituents and consequences of smart customer experience in retailing. Technological Forecasting and Social Change, 124, 257-270.
Sadiku, M. N., Ashaolu, T. J., Ajayi-Majebi, A., & Musa, S. M. (2021). Artificial intelligence in social media. International Journal of Scientific Advances, 2(1), 15-20.
Sadiku, M. N., Tembely, M., & Musa, S. M. (2018). Social media for beginners. International Journal of Advanced Research in Computer Science and Software Engineering, 8(3), 24.
Sanayei, A. & Mohammad Shafiee, M. (2011). Enterprise Resources Planning and New Leverages: Knowledge Management and E-business. In 1st International Conference on Management, Innovation and Entrepreneurship, Iran.
Sanayei, A.و Mohammad Shafiee, M., & Amini, M. (2015). Effectiveness of Bank Advertising. Third International Conference on Accounting and Management, Tehran, Iran.
Sands, S., Ferraro, C., Campbell, C., & Tsao, H. Y. (2021). Managing the human–chatbot divide: how service scripts influence service experience. Journal of Service Management, 32(2), 246-264.
Sani, M. B. (2022). Business Survival Model for Sustained Socioeconomic Wellbeing: A Proposed Approach. Baze University Journal of Entrepreneurship and Interdisciplinary Studies, 1(2(. 12-27.
Saponaro, M., Le Gal, D., Gao, M., Guisiano, M., & Maniere, I. C. (2018). December. Challenges and opportunities of artificial intelligence in the fashion world. In international conference on intelligent and innovative computing applications, 1–5.
Scardamalia, M. & Bereiter, C. (2014), “Smart technology for self-organizing processes”, Smart Learning Environments, 1(1), 1-13.
Shin, W., & Lin, T. T. C. (2016). Who avoids location-based advertising and why? Investigating the relationship between user perceptions and advertising avoidance. Computers in Human Behavior, 63, 444–452.
Shojaeian, P., & Mohammad Shafiee, M. (2025). Designing a model of agile strategies for business survival with an ambidexterity marketing capability approach and environmental turbulence management. Journal of Strategic Management Studies, 16(62), 47-69.
Shojaeian, P., Younespour, M., & Mohammad Shafiee, M. (2026). Developing a Model for Antecedents and Consequences of the Social Role of the Brand: A Study of Fars Electricity Production Operation Management Company. Quarterly Journal of Brand Management, 13(2). DOI: 10.22051/BMR.2026.51608.2688
Shojaian; P., Ansari Tadi, A and Mohammad Shafiei, M (2014). Designing an Artificial Intelligence Experience Model on Customers' Ideal Identity with a Mental Transsocial Relationship Approach, Journal of International Business Management, 4(28), 151-173
Sung, E. C., Han, D. I. D., Bae, S., & Kwon, O. (2022). What drives technology-enhanced storytelling immersion? The role of digital humans. Computers in Human Behavior, 132, 107246.
Swafford, P. M., Ghosh, S., & Murthy, N. (2008). Achieving supply chain agility through IT integration and flexibility. International Journal of Production Economics, 116(2), 288–297.
Tabaeeian, R. A., & Mohammad Shafiee, M. (2023). Factors Affecting the Motivation of Games Users in Social Networks and their Impact on the User Attitude and Shopping Intention. New Marketing Research Journal, 12(4), 51-68. (In Persian)
Tirkkonen, T. (2021). Improving Customer Experience with Artificial Intelligence, Data Analysis, and Automation in Azets, 1-87.
Verhoef, P. C., Lemon, K. N., Parasuraman, A., Roggeveen, A., Tsiros, M., & Schlesinger, L. A. (2009). Customer experience creation: Determinants, dynamics and management strategies.
Journal of Retailing, 85(1), 31-41.
1
Wang, S. (2023). Factors related to user perceptions of artificial intelligence (AI)-based content moderation on social media. Computers in Human Behavior, 149, 107971.
Wang, W. T., Wang, Y. S., & Liu, E. R. (2016). The stickiness intention of group-buying websites: The integration of the commitment–trust theory and e-commerce success model. Information and Management, 53(5), 625–642.
Zargar, T, & Nazari, R. (2014). The role of skills in the communication gaps of transformational and structural leadership styles and the effectiveness of sports organizations, Journal of Strategic Studies of Sports and Youth, 47, 90-200.
Zarouali, B., Van den Broeck, E., Walrave, M. & Poels, K. (2018), “Predicting consumer responses to a chatbot on Facebook. Cyberpsychology, Behaviour, and Social Networking. 21(8), 491-497.