بررسی تأثیر استراتژی منابع انسانی سبز بر عملکرد صادراتی به‌واسطه مزیت رقابتی

نوع مقاله : مقاله پژوهشی

نویسندگان

1 استاد گروه مدیریت، دانشکده علوم اداری و اقتصادی ، دانشگاه فردوسی مشهد

2 استادیار گروه مدیریت، دانشکده علوم اداری و اقتصادی، دانشگاه فردوسی مشهد

3 کارشناسی ارشد مدیریت اجرایی، دانشکده علوم اداری و اقتصادی، دانشگاه فردوسی مشهد

چکیده

امروزه بهبود عملکرد صادراتی کسب‌ و کار ها به عامل بسیار مهمی برای دوام و بقای سازمان‌ها و همچنین رشد اقتصادی کشورها در سطح بین الملل تبدیل‌ شده است. مدیریت منابع انسانی نیز هم‌راستا با این جریان نگاه خود را به رویکرد پایدار توسعه داده است. مدیریت منابع انسانی سبز به‌عنوان شاخه‌ای از مدیریت منابع انسانی، موضوعی نوین در رشته مدیریت منابع انسانی استراتژیک است که بر هدف پایداری زیست‌محیطی تأکید دارد. این تحقیق از حیث هدف کاربردی، و از حیث روش پیمایشی و با استفاده از الگوی مدل یابی معادله ساختاری است. موردمطالعه این تحقیق تعداد 175 شرکت صادرکننده در شهر مشهد، که طی پنج سال گذشته صادرات داشته‌اند، به‌عنوان بخشی از گروه سازمان‌های صادرکننده به‌صورت تصادفی انتخاب گردید. بر اساس یافته‌ها و نتایج به‌دست‌آمده استراتژی منابع انسانی سبز بر مزیت رقابتی رهبری هزینه و تمایز تأثیر مثبت و معنی‌داری دارد. این در حالی است که نقش میانجی‌گری مزیت رقابتی تمایز و رهبری هزینه در رابطه میان استراتژی‌ منابع انسانی سبز و عملکرد صادراتی سازمان‌ها مورد تأیید قرار گرفت.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Investigating the Impact of Green Human Resource Strategy on Export Performance by mediator role of Competitive Advantage

نویسندگان [English]

  • Fariborz Rahimnia 1
  • Ghasem Eslami 2
  • Farshad Ghaderi 3
1 Prof, Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad
2 Assistant Professor Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad
3 Master of Executive Management, Department of Management, Faculty of Economics and Administrative Sciences, Ferdowsi University of Mashhad
چکیده [English]

Today, improving the export performance of businesses has become a very important factor for the survival of organizations and the economic growth of countries in international level. Human resources management has also consistently developed this approach from a strategic approach to a sustainable approach. Environmentally friendly human resources management, as a cornerstone of sustainable human resource management, is a modern issue in human resource management that emphasizes the goal of environmental sustainability. This research is a practical purpose, and is a survey method using the structural equation modeling model. The study examined 175 exporters in mashhad, which exported over the past five years, as part of a group of exporting companies that were randomly selected. Based on findings and outcomes, the mediator role of the competitive advantage of cost differentiation and differentiation in the relationship between the environment friendly human resource strategy and the export performance of organizations was confirmed.

کلیدواژه‌ها [English]

  • Green human resource strategy
  • differentiation
  • cost leadership
  • export performance
پورتر، مایکل (1383). تکنیک‌های تحلیل صنعت و رقبا، ترجمـه جهـانگیر مجیـدی، عباس مهر پویا، چاپ اول، تهران، رسا.
عالی, صمد, تورچیان, علیرضا. (1397). بررسی مهارتهای صادراتی شرکت‌ها در فرایند بین‌المللی شدن. نشریه علمی پژوهشی مدیریت کسب و کارهای بین المللی، 1(3) , 59-78.
Arago´ n-Correa, J. A., & Sharma, S. (2003). A contingent resource-based view of proactive corporate environmental strategy. Academy of Management Review, 28(1), 71–88.
Baker, W. E., & Sinkula, J. M. (2005). Environmental marketing strategy and firm performance: Effects on new product performance and market share. Journal of the Academy of Marketing Science, 33(4), 461–475
Banerjee, S. B. (2001). Managerial perceptions of corporate environmentalism: Interpretations from industry and strategic implications for organizations. Journal of management studies, 38(4), 489-513.
Bharawaj, S. G., Varadarajan, P. R., & Fahy, J. (October 1993). Sustainable competitive advantage in service industries: A conceptual model and research propositions. Journal of Marketing, 57, 83L 89.
Bhutto, S. A. Auranzeb, 2016. Effects of green human resources management on firm performance: an empirical study on Pakistani firms. European Journal of Business and Management, 8(16), 82-94.
Cadogan, J. W., Kuivalainen, O., &Sundqvist, S. (2009). Export market-oriented behavior and export performance: quadratic and moderating effects under differing degrees of market dynamism and internationalization. Journal of International Marketing, 17 (4), 71–89.
Christmann, P. (2004). Multinational companies and the natural environment: Determinants of global environmental policy standardization. Academy of Management Journal, 47(5), 747–760.
Dhanaraj C, Beamish P. W. (2003); “A Resource-Based Approach to the Study of Export Performance”, Journal of Small Business Management, no.41, pp.242–261.
Diamantopoulos A, Kakkos N. (2007); “Managerial Assessments of Export Performance: Conceptual Framework and Empirical Illustration”, Journal of International Marketing, no.15 (3), pp.1–31.
Dubois, C. L. Z. & Dubois, D. A. (2012). Strategic HRM as social design for environmental sustainability in organization. Human Resource1Management, 51(6), 799-826.
Ehnert, I. (2008). Sustainable Human Resource Management: A Conceptual and Exploratory Analysis from a Paradox Perspective, London: Physica-Verlag: A Springer Company performance. International Marketing Review, 21(4-5), 474-495.
Guerci, M. & Carollo, L. (2016). A paradox view on green human resource management: insights from the Italian context. The International Journal of Human Resource Management, 27(2), 212-238.
Guerci, M., Montanari, F., Scapolan, A., Epifanio, A., 2016. Green and nongreen recruitment practices for attracting job applicants: exploring independent and interactive effects. The International Journal of Human Resource Management. 27(2), 129-150.
Hartmann, P. & Apaolaza-Ibáñez, V. (2012). "Consumer attitude and purchase intention toward green energy brands: The roles of psychological benefits and environmental concern". Journal of business Research, 65(9) 1254-1263.
Jabbour, C. J. C., Jabbour, A. B. L. de S., 2016. Green human resource management and green supply chain management: linking two emerging agendas. Journal of Cleaner Production, 112, 1824-1833.
Jabbour, C.J.C. & Santos, F.C.A. (2008a). The central role of human resource management in the search for sustainable organizations, The International Journal of Human Resource Management, 19(12), 2133-2154.
Judge, W. Q., & Douglas, T. J. (1998). Performance implications of incorporating natural environmental issues in the strategic planning process: An empirical assessment. Journal of Management Studies, 35(2), 241–262
Kim, Y. J., Kim, W. G., Choi, H. M., & Phetvaroon, K. (2019). The effect of green human resource management on hotel employees’ eco-friendly behavior and environmental performance. International Journal of Hospitality Management, 76, 83-93.
Langerak, F., Peelen, E., & van der Veen, M. (1998). Exploratory results on the antecedents and consequences of green marketing. Journal of the Market Research Society, 40(4), 323–335.
Leonidou, C. N., & Leonidou, L. C. (2011). Research into environmental marketing management: A bibliographic analysis. European Journal of Marketing, 45(1/2), 68–103.
Leonidou, L. C., Fotiadis, T. A., Christodoulides, P., Spyropoulou, S., & Katsikeas, C. S. (2015). Environmentally friendly export business strategy: Its determinants and effects on competitive advantage and performance. International Business Review, 24(5), 798-811.
Leonidou, L. C., Katsikeas, C. S., Fotiadis, T. A., & Christodoulides, P. (2013). Antecedents and consequences of an eco-friendly export marketing strategy: The moderating role of foreign public concern and competitive intensity. Journal of International Marketing21(3), 22-46.
Leonidou, L. C., Palihawadana, D., & Theodosiou, M. (2011). National export-promotion programs as drivers of organizational resources and capabilities: Effects on strategy, competitive advantage, and performance. Journal of International Marketing, 19(2), 1–29.
Martin-Tapia, I., Arago´ n-Correa, J. A., & Rueda-Manzanares, A. (2009). Environmental strategy and exports in medium, small and micro-enterprises. Journal of World Business, 45(3), 266–275.
Masri, H. A., & Jaaron, A. A. (2017). Assessing green human resources management practices in Palestinian manufacturing context: An empirical study. Journal of cleaner production143, 474-489.
Menon & Menon, A. (1997). Enviropreneurial marketing strategy: The emergence of corporate environmentalism as market strategy. Journal of Marketing, 61(1), 51–67.
Miles & Covin, J. G. (2000). Environmental marketing: A source of reputational competitive and financial advantage. Journal of Business Ethics, 23, 299–311.
Mintel, G. L. (2006). US Marketing Research Report.
Orsato, R. J. (2006). Competitive environmental strategies: When does it pay to be green? California Management Review, 48(2), 127–143.
Polonsky, M. J., & Rosenberger, P. I. (September–October 2001). Reevaluating green marketing: A strategic approach. Business Horizons, 44(5), 21–30.
Porter, M. (1979), "How Competitive Forces Shape Strategy", Harvard Business Review.
Porter, M. (1987), "From Competitive Advantage to Corporate Strategy", Harvard Business Review, May/June, PP. 43-59.
Porter, M. E. (2008). Competitive advantage: Creating and sustaining superior performance, New York City.
Porter, M. E., & Heppelmann, J. E. (2014). How smart, connected products are transforming competition. Harvard business review, 92(11), 64-88.
Porter, M. E., & van der Linde, C. (1995). Green and competitive: Ending the stalemate. Harvard Business Review, 73(5), 120–134
Shrivastava, P. (1995). Environmental technologies and competitive advantage. Strategic Management Journal, 16(5), 183–200.
Siyambalapitiya, J., Zhang, X., & Liu, X. (2018). Green human resource management: a proposed model in the context of Sri Lanka’s tourism industry. Journal of cleaner production.
Stewart, (1995), "Packaging as an Effective Marketing Tool", Pira International, UK.
Wagner, M. (2013). ‘Green’ Human Resource Benefits: Do they Matter as Determinants of Environmental Management System Implementation? Journal of Business Ethics, 114(3), 443-456.
Walley, N., & Whitehead, B. (May–June 1994). It’s not easy being green. Harvard Business Review, 72, 46–52.
Yong, J. Y., Yusliza, M. Y., Ramayah, T., & Fawehinmi, O. (2019). Nexus between green intellectual capital and green human resource management. Journal of cleaner production215, 364-374.
Zaid, A. A., Jaaron, A. A., & Bon, A. T. (2018). The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study. Journal of cleaner production204, 965-979.
Zoogah, D.B. (2011). The Dynamics of Green HRM Behaviors: A Cognitive Social Information Processing Approach. German Journal of Research in Human Resource Management, 25(2), 117-139.