Identifying and prioritising the factors affecting the internationalisation of active companies in raw material extraction (case study of stone industry)

Document Type : Original Article

Authors

1 master of business administration at Tarbiat Modares university, Marketing Manager at Tabiat-Mihan Industrial Group

2 Associate Prof. Of Tarbiat Modares University

3 Faculty member Tarbiat modares university

Abstract

Internationalization is of special importance in the stone industry, because the country's stone industry, like other industries, has many capabilities and capacities. Paying attention to this important issue can solve many trade and economic problems of the country. The present study aims to identify and prioritize the factors affecting the internationalization of industries active in the field of raw material extraction and focusing on the Iranian stone industry. In terms of purpose, it is a development-applied study and in terms of nature, it is a descriptive study with inductive approach. The research strategy is combined (qualitative and quantitative), so in the first stage, in order to identify the components, the strategy of reviewing resources and specialized texts in this field and compiling a content validity questionnaire (CVR) was used to validate the identified components. In the second stage, in order to rank the identified components and factors, the pairwise comparison spectrum was used using the fuzzy hierarchical analysis (AHP) method. The statistical population of the research included professors, activists in the field of stone industry, marketing managers and managers of research and development of companies active in the stone industry. The results were determined and ranked based on 2 dimensions, 11 components and 34 indicators. According to the research experts, the external dimension, market component and exchange rate index had the highest priority.

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Main Subjects

References

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Journal of International Business Administration
Volume 5, Issue 3 - Serial Number 19
November 2022
Pages 33-48

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History

  • Receive Date: 25 September 2021
  • Revise Date: 02 May 2022
  • Accept Date: 02 May 2022

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