شناسایی و طراحی مدل خوشه بندی قابلیت های خدماتی در صنایع کوچک ایران با استفاده از رویکردهای تحقیق در عملیات نرم: تبیین میک مک

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری گروه مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران

2 استاد گروه مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران

3 دانشیار گروه مدیریت صنعتی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران

چکیده

صنایع کوچک نقش قابل توجهی را در توسعه کسب و کار و در بهبود وضعیت اقتصادی دارند. با این حال مطالعات نشان می دهد که این صنایع از قدرت رقابت پذیری کافی برخوردار نیستند و پیچیده تر شدن محیط رقابتی، چالش های عمده ای برای این صنایع بوجود آورده است. تشخیص موقعیت رقابتی منوط به شناسایی منابع ایجاد رقابت پذیری است. از دیدگاه مبتنی برمنابع، ارائه خدمات بطور عمده به منابع و قابلیت های سازمان بستگی دارد تا در بلندمدت مزیت رقابتی پایدار را ایجاد نماید. براساس دیدگاه مبتنی برمنابع به صورت جامع از طریق مطالعه گسترده پیشینه پژوهش، 28 شاخص از ادبیات موضوع جهت شناسایی و تعیین قابلیت هایی که بیشترین تأثیر را در مزیت رقابتی صنایع کوچک ایران بوجود می آورند استخراج گردیدند. سپس با استفاده از روش دلفی فازی، پرسشنامه هایی از 13 شاخص گزینش شده، مبتنی بر روش های مدلسازی ساختاری تفسیری و تحلیل عملکرد-اهمیت تهیه و در پانل خبرگان صنایع کوچک تکمیل و پس از اخذ نظرات خبرگان و تجمیع نظرات، مورد تحلیل قرار گرفتند. نتایج نشان داد که شاخص های "گرایش به بازار"، "تفکیک فعالیتها و سطح متمرکزسازی"، "برنامه ریزی، کنترل و ادغام فعالیتها"، کیفیت تعاملی" و "کیفیت شرکت" شاخص های زیربنایی می باشند و همچنین شاخص های "رهبری"، "بازاریابی عملیاتی" و"گرایش به بازار" می توانند جایگاه شرکت های صنایع کوچک را در بازار رقابتی حفظ و مزیت رقابتی را ایجاد نمایند.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Identification and Designing a Clustering the Service Capabilities in Iran's Small Enterprises (SEs) Using Soft Operation Research Approach: Explaining the MICMAC

نویسندگان [English]

  • Davod Khosroanjom 1
  • Ali Rajabzadeh ghatari 2
  • Adel Azar 2
  • Abbas Moghbel 3
1 Ph.D. Student in Industrial Management of Faculty of Management & Economic, TarbiatModares University, Tehran, Iran
2 Professor of Faculty of Management & Economic, TarbiatModares University, Tehran, Iran
3 Associate Professor of Faculty of Management & Economic, TarbiatModares University, Tehran, Iran
چکیده [English]

Small enterprises play a significant role in business development and improving the economic situation. However, studies show that these criteria do not have enough competitiveness and the increasing complexity of the competitive environment has created major challenges for these industries. Identifying a competitive position depends on identifying the sources of competitiveness. From a resource-based view, service delivery depends largely on the organization's resources and capabilities to create a sustainable competitive advantage in the long run. Based on a comprehensive resource-based view, through an extensive study of the research background, 28 criteria were extracted from the literature to identify and determine the capabilities that have the greatest impact on the competitive advantage of Iran's small enterprises. Then, using fuzzy Delphi method, questionnaires of 13 selected indicators, based on interpretive structural modeling and importance-performance analysis methods were prepared and completed in the panel of small enterprises experts and analyzed after obtaining expert opinions and aggregating opinions. The results showed that the criteria of "market orientation", "differentiation of activities and level of centralization", "planning, control and integration of activities", “interactive quality "and" Corporate quality "are the basic criteria, as well as "Leadership", "Operational Marketing" and "Market Orientation" can keep small enterprises in a competitive market and create a competitive advantage.

کلیدواژه‌ها [English]

  • The Service Capabilities
  • Competitive Advantage
  • Interpretive Structural Modeling
  • Small Enterprises

.

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  • تاریخ دریافت: 26 آبان 1399
  • تاریخ بازنگری: 16 اسفند 1399
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