نوع مقاله : مقاله پژوهشی
نویسندگان
1 دانشیار گروه مدیریت بازرگانی، دانشگاه محقق اردبیلی، دانشکده علوم اجتماعی، اردبیل، ایران
2 دانشجوی دکتری مدیریت بازرگانی، دانشکده علوم اجتماعی، دانشگاه محقق اردبیلی، اردبیل، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
With the expansion of globalization, rising competition as well as the increasing environmental changes, exports have become more important today due to competitive advantage, growth and economic prosperity for companies. In this study, it is intended to focus on export companies more attention to the importance of proactive customer orientation and more efficient use of knowledge and the impact of service innovation on improving corporate performance. The present study is of correlation and its nature is one of the descriptive -survey research. The statistical population of this study is the export active industrial companies in Urmia, which, according to a request from the Industry, Mining and Commerce Organization (Semat), is 349. In this study, data analysis and inferential assumptions and statistics were performed from different methods and tests using SPSS26 and Smart-PLS3 software. The results showed that proactive customer orientation with a coefficient of 0.20, knowledge absorption capability of 0.210 and services innovation with a coefficient of 0.396 had a positive and significant impact on export performance. Also, proactive customer orientation with a coefficient of 0.347 and knowledge absorption capability of 0.438 have a positive and significant impact on service innovation, and ultimately service innovation with a coefficient of 0.177 and 0.73, respectively It mediates export performance.
کلیدواژه‌ها [English]
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